As the build-up intensifies for the Confederation of African Football (CAF) Africa Cup of Nations Cote d’Ivoire 2023, CAF unveils a new campaign, ‘OurAfcon,’ integral to the overarching initiative, ‘PrideOfAfricanFootball.’
The campaign serves as the central message for the upcoming Afcon edition, celebrating African football and accentuating the profound pride felt by Africans globally and within the continent during the competition.
‘PrideOfAfricanFootball’ is a jubilation of African pride in various forms, emphasizing the unity and cultural diversity of the continent, whereas ‘OurAfcon’ becomes a manifestation of this pride.
Afcon, as the grandest event on African soil, has perennially inspired passion and unity among Africans worldwide.
‘OurAfcon’ is a comprehensive 360-degree campaign encompassing on-ground marketing, digital initiatives, social media engagement, infotainment, user-generated content, and more. It represents a holistic effort to connect with and celebrate the diverse African audience, both on and off the field.
At the core of ‘OurAfcon’ are multiple episodic stories crafted to breathe life into the deep sense of pride experienced by individuals of African descent when Afcon takes the spotlight.
These narratives will not only showcase the love for the beautiful game but also explore how Afcon transcends into a global celebration of African culture, spanning music, art, and beyond.
Through this campaign, Africans worldwide will have the platform to convey heartfelt messages to their national teams, articulating hopes and dreams for their beloved squads.
The initiative will spotlight inspirational tales of African communities across the globe uniting to support their teams, fostering new connections, and embracing their rich cultural heritage.
‘OurAfcon’ aims to convey the emotions, excitement, and formidable sense of pride coursing through every African heart during this exhilarating competition.”
